Soho gets a makeover! When the rebranding initiative began, we immediately started planning big and beautiful things for our New York flagship store.
Grand ReOpening calls for a party and lots of flowers.
Giftbags on offer to influencers attending party.
Marble displays & delicate glass cabinets were designed and placed throughout the store, mainly featuring our key jewelry accessories.
Custom brass racks were designed to beautifully showcase apparel.
We developed new signage systems that were simple and clean. Black or white wooden lacquered blocks became pedestals for signage or product.
We procured a vintage display case to hold our finest vintage jewelry and handbags.
Custom brass bookshelves compliment the clothing racks on the opposite side of the store.
Showstopper chandeliers were installed.
A glimpse at the floorplan. Minimal merchandising keeps a curated feel to the assortment. Luxurious rugs and unique display tables give the store a cozy feeling.
Luxe velvet tufts serve as seating and displays for key merchandise.