ReBranding

 
Final Logo.jpg
 

Logo Redesign

I was given the opportunity to redesign our logo once we decided we were going to rebrand Piperlime and take it to a more fashion-forward / elevated brand. The logo is based of the Paris font because of it's fine detail, elegant curves, and unique personality. I added a few custom adjustments to lend a bit of interaction and emotion to the treatment. This PL mark was designed as a stamp for the brand... A mark that was bold-yet-feminine, unique-yet-relatable, and translatable to a wide variety of mediums.

Logo2.jpg
Logo3.jpg
 
Soho Storefront. Right hand side showcased a live screen of our instagram feed.

Soho Storefront. Right hand side showcased a live screen of our instagram feed.

Box stuffer encouraging customers to participate via social in order to increase our ability to offer social shopping via Olapic on our site.  

Box stuffer encouraging customers to participate via social in order to increase our ability to offer social shopping via Olapic on our site.

 

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