Denim Innovation

Challenge : Demonstrate the tangible benets of our denim in an exciting new way.

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In order to deliver on the overarching concept of innovation in denim I had to work closely with the store team to make sure site & email was completely aligned with the store expression of the message. We pushed to incorporate videos onto our site and in email messaging. Connecting the message across all channels proved to be a successful strategy and made our denim campaign that much stronger. 

 
Men's division page

Men's division page

Women's division page

Women's division page

Innovation is no longer only found in expensive denim.
An email focused on the commercial campaign pushing denim innovation.

An email focused on the commercial campaign pushing denim innovation.

We also took the opportunity to speak to denim from a fashion point of view in line with the commercial offer. Reaching our customers with both innovation and how to wear messaging.

We also took the opportunity to speak to denim from a fashion point of view in line with the commercial offer. Reaching our customers with both innovation and how to wear messaging.