Spring 2014 Direct Mail
We would concept and shoot into our direct mailers at Piperlime. Celebrating the spring to summer season we went to LA and shot at a home that felt like a vacation destination. Focusing on our key top 10 trends gave her a reason to buy with her discount for herself and friends - or just herself!
Fall 2013 Direct Mail
Prior to our rebrand Piperlime was known for it's "wink." For our Fall direct mail we gave a quiet nod to our quirky personality by including the dog in the purse and a cover shot of the girls being silly. We chose the venue for it's stark, clean environment that popped the product.