Spring 2013 National Campaign
SHOP THE BEST-SELLER’S LIST
SHOP THE BEST-SELLER’S LIST. We’re a veritable anthology of fashion’s greatest labels, iconic and undiscovered. Girl on a Budget. Celebrity Editor Picks. Top 10 Spring Trends. Count on us to skip right to the good parts, so you can get a quick-read on what’s hot now.
Bookshelves are meant to hold books and special things you want to display. This concept combined these thoughts, leaving the books as stand-ins for fashion reference material. Piperlime focused on "shortcuts to chic" and how to help our customers get there. Book titles such as "Joy of Dressing", "Girl on a Budget", "Celebrity Editor Picks" referred to our showcased site content. The perfect outfits are prominently displayed alongside the reading material. (mock above was for proof-of-concept)
Holiday 2012 National Campaign
When the advertising agency missed the mark on our Holiday 2012 campaign, Marketing chose images from my seasonal photo shoot for the messaging. The festive paper backgrounds and bright poppy lighting was perfect for the "gift to self" concept.