Active

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Test Pages

Before going live with the current iteration of our Active landing page I did many case studies to explore functionality.

Drop-down drawers to reveal more content, giving the customer an opportunity to opt-in to greater storytelling of the cool innovations and functionality our product has to offer.

Bringing product imagery up a level rather than relying on the customer to click-through also gave us greater flexibility in the product we wanted to showcase to the customer.

Simple, clear divisional sections made it apparent we offer our activewear line across the family.